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The Season 3 launch asked the question, “WHATS IN THE BOX?”. The campaign also teases Easter egg hints throughout. Shot on multiple days and multiple locations, the spots feature the new costumes, hints of who might be on and Nick Cannon, delivering the new “Costumes” The Brief selected Hot Spot
Work
Our friends at ABC approached us for a series of spots featuring the new Google Pixel 4 phone in conjunction with various ABC shows. The spots aired in perfect timing with the last scene of a show before a commercial break, tying it into the content. The goal was an integrated experience for the viewers.
We also created evergreen versions, which could air at any time for continued programming use.
We were given a script, VO, and the Google UI elements, but no visual background assets from the shows we were featuring. We had to research the shows and re-create the settings using various stock elements, 3D, and compositing.
To give the scenes some extra life, we gave each spot a layer of heavy sound design and also added a few “motion” detail touches. These elements varied from an added candle with a flickering flame, atmospherics, such as bathroom steam or dust particles, a person walking in the background, etc.
Read the full case study here: https://www.thisiselevation.com/google-pixel
Work
Universal Music Group tapped Evolve to collaborate and produce an integrated brand campaign with Lenovo and Capital Records recording artist Troye Sivan for their latest FOR ALL CREATORS campaign.
Work
Discovery+ partnered with Evolve to produce a custom promotional campaign of spots to hype up the networks brand new original series, STREET OUTLAWS: GONE GIRL.
Street racing is a competition with no barriers – if you can drive and you’re fast, then you can win. And in an all-new discovery+ series launching in early September, the fastest female drivers from around the country will converge in Las Vegas to pull off the ultimate street hustle — earning as much cash and street cred as possible.
Seven of the most badass women in street racing are ready to do what they do best when “Street Outlaws: Gone Girl” premieres Monday, September 6, and that’s drive fast and win. With a passion for speed, they are among the fastest drivers in the country, and they’re ready to show the world that women can dominate.
| Credits |
Discovery+
VP Creative Director | Pablo Pulido
Creative Producer | Nick Giattini
Creative Director | Jamie Dugger
Sr. Director of Production | Daniel Oleksiuk
Production Manager | Jacki O'Connor
Evolve Studios
Executive Producer | Daniel Kiedis, Joel Edwards
Producer | Jen Lewis
Director | Joel Edwards
Director of Photography | Aaron Seldon
Camera Dept | Colin Noel, Brian Skinner, Stephen Johnson
Nashville Camera Car | Dave Ogle, Hollis Bennett, Sam Wetzel
Edited by Mark Ablaza
VFX by Ryan Trommer
Color by Kendall Rittenour
Sound Design & Mix by Ryan Pribyl
Post Supervisor | Melissa Floreth
Produced, Filmed & Post Production by Evolve Studios