Premium automotive streaming service MotorTrend teamed up with Silver Spring, Maryland-based Trick & Mortar to develop the above campaign for the 10th season of MotorTrend’s original series Roadkill, which features cars and the crashing of said cars.

To celebrate season 10, the team turned its headlights on some of the series’ most iconic cars. MotorTrend Art Director Greg Colosimo partnered with Trick & Mortar’s Garth Superville to create the promotion’s fun graphic look, which they wove in with the live-action photography, while MotorTrend’s Jeff Kent and Jeremy Seward cut together the video.

As Featured in Promax Daily Brief

CREDITS

Client: MotorTrend

Head of Marketing: Kristene Turner

Director of Marketing Strategy: Nicole Canizales

Marketing Manager: Jamie Kim

Project Managers: Hannah Jacobson and Catherine Warner

Supervising Producer: Tom Heijne

Writer/Producer: Jeff Kent

Editor: Jeremy Seward

Art Director: Greg Colosimo

Designer: Matt Alesse

Production Manager: Camille Moore

Agency: Trick & Mortar

Creative Director: Jeff Strong

Art Director: Garth Superville

Director of Production: Anchi Laster

Production Coordinator: Maddie Ehrenreich