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Nicholas Lucin Joins Definition 6


Nicholas Lucin has joined customer-experience agency Definition 6 (D6) as senior vice president and executive producer, the company said Monday.

“Nick is a seasoned leader in entertainment marketing who approaches everything he does with enthusiasm and a vast creative and operational knowledge,” said Jason Rockman, president of Definition 6, in a statement. “He understands the big picture of what we want to achieve at D6 as we strive to deliver creative solutions that elevate the customer journey for our clients.”

Lucin comes to the Atlanta-based agency from Nexstar Media Group, where he was director of creative operations leading on-air creative operations and supporting the group’s marketing efforts. Prior to that, he was design director/news graphics manager at CBS, where he developed marketing campaigns for TV, print and digital and led the creative vision for program and event-specific campaigns.

Lucin started his career in motion graphics for broadcast, holding design roles at CBS-owned KYW Philadelphia and USA Network.

“It’s an honor to be a part of a multidisciplinary agency like D6 that combines incredible talent and expansive capabilities,” said Lucin, also in a statement. “There’s a fantastic culture here driven by intense passion and camaraderie across the agency, so I’m keen on bringing my client-side broadcast, marketing and design experience to build on what they’ve established with existing entertainment clients, while cultivating new opportunities that keep D6 on the cutting edge.”

Definition 6’s entertainment group includes such clients as Paramount Plus, Nickelodeon, HBO Max, A&E and CBS Sports.

“Today, there are so many opportunities for creating content, and D6 is well-positioned to bring all of that modern creative together,” Lucin said. “We have the benefit of having the people and the capabilities under one roof to truly elevate and provide value across the board for our clients, whether it’s digital, creative, production or postproduction.”

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