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Promax Daily Brief | Apple TV Plus’ ‘WeCrashed’ Recounts WeWork’s Rise and Fall

Jared Leto and Anne Hathaway ride a startup rollercoaster in Apple TV Plus’ WeCrashed, in which the two Oscar winners play husband-and-wife entrepreneurs Adam and Rebekah Neumann at the center of the rise and fall of WeWork.

“Who wins in a fight? The smart guy or the crazy guy? Are you crazy enough?” asks one of WeWork’s wealthy funders in the official trailer.

Based on the Wondery podcast, “WeCrashed: The Rise and Fall of WeWork,” the eight-episode limited series follows the company as it grows from a single co-working space into a global brand worth $47 billion. Then, as it tried to go public, everything fell apart.

Studio City, Calif.-based creative agency Tiny Hero collaborated with Apple TV Plus to produce a taut and tense trailer, which follows the two leads as they build their dream together.

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