NBC Universal Black History Month
February 1, 2022
Team 2C partners with NBCU for Black History Month anthem “Together We Rise” When you start with a tagline as inspirational as NBCU’s “Together We Rise”, the work really needs to rise to the occasion. 2C was honored to be asked to partner with the NBCU Marketing team and Assembly films to bring this powerful Black History Month message to life. 2C was involved every step of the way, from concepting and shoot pre-production, to editing, mixing, color grading, and finishing for all on-air and social versions. Built around an original, spoken-word performance by poet, author, and America’s Got Talent winner Brandon Leake, the :30 spot, running across all NBCU networks and platforms, celebrates the heroes that unite, educate, entertain, and empower our world for not only Black History Month, but every day of the year. To help bring director Fred Bumaye’s vision to life, the team at 2C edited together multiple video streams which were projected live during Brandon’s performance. With only a few days for post on the :30 and :15 cutdown, 2C provided creative direction, editing, color-correction, sound mixing, and finishing. “The team at NBCU had a very clear idea of how they wanted to celebrate Black History Month, and it was an honor to help bring that vision to life, from early conceptual explorations through to the final, inspirational spots.” – Alex Terapane, Creative Director, 2C Media