2C 2.0 were thrilled to join forces with long-time collaborators and friends at Turner in conceptualizing and creating animated branded content for tbs. And what better time than now to lean into animation? “We created this concept long before Covid-19, travel restrictions and shooting regulations hit,” says Cheryl King, 2C 2.0 creative director. “We chose to pitch animated concepts to offer something different and unique to the sponsored content “scene” where we typically see shoot-based integrated spots. We work with such talented designers and animators that we wanted to explore sponsorships and brand integrations in a new way – fusions of brand colors, fonts, key messaging and imagery for both the network and the sponsor.”