DESIGN & FINISH Truest. was tasked with coming up with fresh campaign and photoshoot concepts for this season, showcasing Gordon and staying in-line with the ‘heaven and hell’ visual themes of previous seasons.We locked on creating this iconic visual, simultaneously referencing the show’s theme and Gordon’s knife skills. We handled sketch concepts, design, copy, 3D modeling and rendering of knives, retouching and breakouts for this campaign.