2C Creative

Miami

2C Creative | NBCU Celebrates Black History Month With Poetry

Set to original spoken-word performance from America’s Got Talent winner Brandon Leake, the above :30 celebrates the heroes that unite, educate, entertain and empower both during February’s Black History Month as well as all year long.

To help bring director Fred Bumaye’s vision to life, the team at Miami-based creative agency 2C edited together multiple video streams which were projected live during Leake’s performance. With only a few days to complete post on the :30 and :15 cutdown, 2C provided creative direction, editing, color-correction, sound mixing and finishing.

“The team at NBCU had a very clear idea of how they wanted to celebrate Black History Month, and it was an honor to help bring that vision to life, from early conceptual explorations through to the final, inspirational spots,” said Alex Terapane, creative director, 2C.

CREDITS

Client: NBCUniversal

Senior Vice President, Creative, NBCU Cable Entertainment: Jeff Blackman

SVP Creative, NBC Entertainment: Tracy Grandstaff

VP Design, Cable Entertainment: Calvin Chu

VP, Shoots Production: Kristin Wygal

Senior Executive Producer, Shoots: Mike Pinho

Senior Creative Director, Creative Lead: Yanik Archer

Senior Project Manager, Project Lead: Lauren Wynter

Talent Producer: Kat Widden

Associate Writer: Ebony Coles

Producer: Kristy Hasen