Branded Content

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On January 1, Newsy relaunched as Scripps News, complete with a new name and a refreshed look. But one thing that didn’t change was their approach to sharing the news. We used their motto “Be informed — not influenced” as the foundation for our design strategy when we updated Newsy’s brand identity in 2021. With the launch of Scripps News this year, we picked up where that design left off.Creating a new brand look takes a lot more than updating colors and a logo. Through thoughtful changes to the color palette and motion behaviors, our team overhauled over 350 assets in time for the network’s launch.Here’s how we worked with Scripps News to create a new look that keeps the core values of their brand intact. View the full case study here: https://www.thisiselevation.com/scripps-news
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Antenna TV evokes the era of fidgeting with bunny ears on your television and your favorite show magically coming into focus. For the past 10 years, the network has been airing reruns of classics from the 1950s to 1990s: everything from Father Knows Best to Family Ties. When Nexstar launched a sister network called Rewind TV with a focus on 80s and 90s sitcoms, there was an opportunity to refresh the brand behind Antenna TV. After a successful collaboration on Rewind TV, we were excited to work with the team at Nexstar to create an identity that better showcased Antenna TV’s offerings. We delivered a full network refresh, including a logo facelift and on-air graphics elements, from bugs to promo materials. Every design element was created to also be used on social and digital channels, boosting brand cohesion. View the full case study here: https://www.thisiselevation.com/antenna-rebrand
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As part of a postseason expansion, the NFL Playoffs aired for the first time ever on Nickelodeon. The team at Viacom/Nickelodeon approached us to create branding and a style guide that would help the NFL resonate with a new audience during Wild Card weekend. The NickPlay telecast aired simultaneously with the traditional CBS broadcast but needed to feature a completely separate production with kid-friendly overlays. Our designers set out to create a style that could be implemented across Nickelodeon’s digital, social, and traditional broadcast channels, both to promote the game and enhance the viewing experience. The final result is a ridiculously fun look that celebrates football while adding plenty of “Nick Flavor.” Read the full case study here: https://www.thisiselevation.com/nickelodeon-nfl
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We were tasked with crafting new branding and identity that brings the excitement and attitude of Buffalo Wild Wings to their in-bar network, OT. Buffalo Wild Wings had recently revamped its main branding, refining its messaging, colors, and iconography in the process. We worked with them to develop a network package that fit their recent rebrand, supported new content pillars such as sports betting and esports, and created an immersive and social experience inside their restaurants. Through bold and playful design, OT is loud and in your face, even without being able to rely on sound. Read the full case study here: https://www.thisiselevation.com/buffalo-wild-wings-ot-rebrand
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As Modern Family approached its series finale, ABC and Toyota wanted to give a nostalgic send-off and thank you to all the fans that shared the journey over 11 seasons. The original concept, which called for a live action shoot, was moving full steam ahead until the coronavirus pandemic turned the entire world upside down. Guidelines for social distancing made it impossible to pull off a shoot that could tell ABC and Toyota’s story. The spot had to be completely reimagined as an animated experience, with two weeks to go until the Modern Family finale. We were happy to help ABC and Toyota adapt their live action production into animation so they could still give Modern Family the goodbye it deserved. Deliverables included: On-Air :30 spot. Multiple digital and social media :30. Digital key art. With such a short deadline, three main areas of concern had to be tackled immediately: The car, the style of the spot, and managing time so that it was possible to get the animation rendered and completed by the deadline. Read the full case study here: https://www.thisiselevation.com/abc-modern-family-toyota
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Our friends at ABC approached us for a series of spots featuring the new Google Pixel 4 phone in conjunction with various ABC shows. The spots aired in perfect timing with the last scene of a show before a commercial break, tying it into the content. The goal was an integrated experience for the viewers. We also created evergreen versions, which could air at any time for continued programming use. We were given a script, VO, and the Google UI elements, but no visual background assets from the shows we were featuring. We had to research the shows and re-create the settings using various stock elements, 3D, and compositing. To give the scenes some extra life, we gave each spot a layer of heavy sound design and also added a few “motion” detail touches. These elements varied from an added candle with a flickering flame, atmospherics, such as bathroom steam or dust particles, a person walking in the background, etc. Read the full case study here: https://www.thisiselevation.com/google-pixel
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#SHARKFEST ON NATIONAL GEOGRAPHIC FEAT. YA BOY, LIL JON !!! CATCH THE MULTI-PLATFORM LONG EVENT THIS SUMMER ON NAT GEO & DISNEY+. nationalgeographic.com/tv/shows/sharkfest/
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PBS (Public Broadcasting Service), a multi-platform media organization that serves the American public with programming and services of the highest quality, embarked on a comprehensive refresh of its iconic brand. This included all new brand imagery, a refreshed logo, custom typeface, bold color palette, motion graphic elements, illustrations and video content that would all reflect the new brand voice for a digital age. The goal was to evolve the PBS brand to help it compete for viewer attention, engagement, and loyalty in a rapidly changing viewer and media landscape. PBS wanted to create a more consistent brand experience across all platforms and its member stations that celebrated its 50-year history through a forward-looking lens. We were tasked with the mammoth and very exciting job of planning and shooting all of the imagery and video for the network’s new asset library. We’re no strangers to this type of asset capture campaign. In fact, we’ve taken on this challenge with several other clients such as National Geographic, NBC Universal & Bridgestone. To some people, filming 29 scenes in 24 locations, with a cast of 178 people and 12 full weeks of pre-production might seem overwhelming. But with a team of rock stars in every department from production to casting, scheduling, art and wardrobe, it’s a challenge that we were ready for. READ MORE: evolve.studio/portfolio/pbs-rebrand/ PBS NETWORK TEAM Producer: Kevin Lahr Sr. Creative Director: John Ruppenthal Director of Production: Jared Traver Art Director: Christopher Richard PRODUCTION TEAM Executive Producer: Joel Edwards Executive Producer: Daniel Kiedis Director: Blaine Hogan Senior Producer: Jen Lewis Cinematographer: Kendall Rittenour Production Coordinator: Rebecca Ryan Casting Manager: Lucile Rich