Branded Content

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PROMAX GOLD winning "Outegration" spot featuring some of our fave characters from Grownish. These guys might not know how to cook, but they do know how to serve up award winning branded content.
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2C 2.0 were thrilled to join forces with long-time collaborators and friends at Turner in conceptualizing and creating animated branded content for tbs. And what better time than now to lean into animation? “We created this concept long before Covid-19, travel restrictions and shooting regulations hit,” says Cheryl King, 2C 2.0 creative director. “We chose to pitch animated concepts to offer something different and unique to the sponsored content “scene” where we typically see shoot-based integrated spots. We work with such talented designers and animators that we wanted to explore sponsorships and brand integrations in a new way – fusions of brand colors, fonts, key messaging and imagery for both the network and the sponsor.”
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With a growing track record of unique, fun and compelling campaigns that integrate world-renowned brands, 2C Creative was commissioned by ESPN to collaborate on a promotion involving Dunkin’ Donuts. The goal was to find a clever, comedic way to integrate the messages of the sports media conglomerate and its larger-than-life Monday Night Football analyst and Super Bowl winning former head coach, Jon Gruden, with the new mobile app from one of the world’s most recognized coffee and donut brands. In essence, it was about creating a seamless marriage between unlikely bedfellows, all while balancing the agendas of the different stakeholders involved.
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Gold Winner “Best Entertainment Program Spot: Promaxbda 2018 *Nominated: Golden Trailer Award; Promax, Best Campaign and Directing Jimmy Kimmel shows us how to win an Oscar, in this one shot trailer for the 2017 Oscars, brilliantly directed by Paul Feig (Ghostbusters, The Heat, Spy, Bridesmaids). Our Oscar hopeful was actor, Karan Soni. ( Fargo and Blunt Talk)
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Season 19 Grey's Anatomy, long form content introduces the characters. Shoot included the Season 19 photo Galleries and interviews.
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American Idol judges Kay Perry, Lionel Richie and Luke Bryan audition Star Wars BB-8 and the Storm Troupers. Shot on set at American Idol with some help from Disney and a loan out from the droid BB-8 and few Storm Troupers.
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Spillt
Hosted by award-winning investigative journalist Don Van Natta, Jr., Backstory serves as a cold case for sports journalism. Throughout the series, Don peels back the layers and brings new insights to historic moments in sports. For the opening titles and graphics package, Don and the production team at Bluefoot Entertainment requested a contemporary multi-layered look that would reflect the show’s journalistic ambitions. Our team developed a show package that blends sports, investigative journalism and elements from Don Van Natta Jr.’s multi-decade career at the Miami Herald, New York Times and ESPN. The integration of live-action shots from Bluefoot, CGI elements and scans of physical articles and notes from Don’s investigation allowed for an opening title sequence that feels authentic to the Backstory brand. Subtle secondary touches such as animating several elements in reverse or building football field hash marks into a timeline serve to reinforce a nuanced, sophisticated and cohesive package.
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Spillt
With the return of the PGA in 2020, ESPN needed to address a unique situation. Normally throughout the day’s broadcast, there would be the opportunity to cut away to spectators and commentators to reflect on the rich history of golf. Mid COVID pandemic with no crowds, there was a distinct need to develop cutaway moments to help fill on-air time. We explored various contemporary design options to both brand the 2020 PGA Championship, and allow for the creation of iconic moment editorial montages.
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Spillt
Sebastian Maniscalco has two passions: comedy and food. His hilarious social observations and food related questions come to life in the series Well Done, produced by Levity Live, Food Network and Discovery+. Viewers follow Sebastian Maniscalco as he explores the world of food from a unique perspective, covering everything from interviews with world-famous chefs to foodies, comedians, Sebastian's family, and everything in between. ‍ Our team was fully embedded with the Levity Live production, having a hand in everything from the title sequence, transitions, lower thirds, and quirky animated in-show graphics to help bring this idea to life. With a creative brief referring to an Amalfi coast vibe, we pulled the majority of our design inspiration based on this breezy, Italian locale. Utilizing illustration and 2D animation we create a clean, but textured aesthetic, that was perfect for tying in Sebastian’s Italian roots with the overall vibe of the show.
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Spillt
If 2020 revealed anything, it’s that researching the possibilities of unknown viruses is paramount to the continuation of humanity. For a special topical edition of National Geographic’s Virus Hunters, we asked to visually depict and deconstruct the search for that one outlying future virus through a graphical metaphor. Utilizing simple dots, colors and shapes our team depicted the complex science behind pathology in a clear, yet engaging manner.
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Spillt
Developing a new series launch campaign with over 1.5 million views is no easy task. As huge fans of the Jason Bourne film franchise, our team was honored to create the “Redacted” promo for the highly anticipated Treadstone series on USA Network. From the initial creative call, our intention was to craft a promo that would engage the super-fan and captivate the new viewer. Developed as an action-packed thriller, Treadstone explores the origins of the infamous covert CIA black ops program while creating a connection to present-day special ops in D.C., Berlin, Paris and beyond. The design and motion theory reflect these themes, weaving show footage and typography together in a fast-paced and heavily redacted story.