Branded Content

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By
Spillt
As huge fans of Adult Swim, our team is humbled to have the opportunity to develop the on-air look for their Toonami content block year after year. It’s one of those rare opportunities where we’re encouraged to truly spread our creative wings while working in close collaboration with the Adult Swim team. Ultimately, a massive, detailed graphics toolkit is developed and implemented each year. We can't wait to start on the next one!
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By
Spillt
Food is an intrinsic part of the holidays, bringing friends and family together in celebration. Cooking Channel has it pretty buttoned up when it comes to presenting appealing, approachable plates. So our team really had to think of a unique take on showcasing the classic holiday favorites. Our concept focused on what happens in those final moments before the food hits the table, the “finishing touches.”
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By
Spillt
CNN’s journalism, global reach and award-winning marketing have shaped their organization into one of the world's most iconic brands. As their footprint continues to expand, it is critical to ensure all platforms are aligned, keeping the brand clean, cohesive and strong. While essential for consistency, reading a brand usage guide can be a dreadfully boring task for employees to undertake. Which is why our team developed a light-hearted approach and sometimes even absurd set of brand usage depictions in this launch video for CNN’s new brand guide. Narration from Richard Quest adds authenticity, elevating the tone while encouraging employees to help give the brand the respect it deserves.
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By
Spillt
Alaskan winters are desolate and isolating, with minus-60-degree days, storms and man-eating beasts to keep the cast of Life Below Zero in a constant battle for the most basic necessities. Viewers have seen a variety of approaches to the ice-and-snow aesthetic over the course of the long-running series, and it was our challenge to contribute something fresh and new for this linear, digital and key art campaign. Our pitch phase explored some other angles, like focusing on less-obvious aspects of the frigid Alaskan wilderness and the unique lifestyles of its inhabitants, but in the end we all felt a script comprising a countdown worked best with ice numbers. Cinema 4D and Redshift enabled the creation of photo-realistic ice-sculpture numerals, and with a quick turnaround in mind, atmospheric effects as well as fun flourishes like ice bubbles that animate into a starfield were added during compositing..
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By
Spillt
In modern warfare, “the line” is rarely clear, with significant ambiguities and rules existing in tandem that only those on the ground can truly understand. Jigsaw Productions wanted to reflect on this delicate balance in the main titles for their first Apple TV+ series. ‍ Following the story of U.S. Navy SEAL Eddie Gallagher, the series is centered around the 2018 incident where a team broke the code of silence to accuse their chief of war crimes, ultimately leading to a media storm sharply dividing American public opinion. The series examines the lines the United States can or cannot cross, as well as the physical and emotional toll on some of our most elite operators.
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By
Spillt
What do you get when you cross the beloved institution of Puppy Bowl and the “On Tropic Time Now” brand promise of Tropical Smoothie Café? An adorable co-branded day at the beach for Cafecito and his adopted human Patty. Longtime client and collaborators at Discovery first came to us with the idea of “catching up with a former Puppy Bowl puppy now living his best life” and asked us to help visualize it through a Tropical Smoothie Café lens. A quick look into the TSC brand guide and it was obvious that we needed to flex our live-action skills and take our four-legged friend to the beach. Immediately, we reached out to our production partner Waypoint Films for help facilitating the production and in no time, we were standing on the broad walk of Hollywood beach, smoothies in hand, capturing our subjects frolicking in the sand. Upon wrapping the successful shoot, we set to work editing a story about the personality and chemistry of Cafecito (now named Mooshu) and Patty, music video style. Not surprisingly the hardest part was deciding which moment to include of the seemingly endless magic moments our pup and human provided. The campaign included: social media stills, videos, and boomerangs, an on-air :30, and a longer web vignette which saw over a million views on Facebook.
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We collaborated with NBC Sports on the Halle Berry hosted open to Super Bowl LVI. Our 4th Super Bowl together was featured in Variety, The Hollywood Reporter, the LA Times, the Daily Beast, and Yahoo News. The open features appearances by Kevin Hart, football legends including Joe Namath and Peyton Manning, and a special musical cameo by Carrie Underwood. “The bulk of the TV spot was an artfully-edited montage of famous movies about football, including Any Given Sunday, Friday Night Lights, Little Giants, and, uh, Forrest Gump.” – The Daily Beast
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Our recent collaboration with NBC Sports and Carrie Underwood on the new Sunday Night Football open was featured in Variety. This was our 8th season partnering with NBC on the open for the nation’s most-watched regular TV series. The shoot was conducted at an industrial light & magic (ILM) soundstage using their proprietary stagecraft virtual filmmaking technology, also recently utilized in The Mandalorian.” Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable ugc player and fan pods.
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Lava’s Creatives worked closely with Discovery for the development of Discovery #MINDBLOWN, a new STEM brand for kids. We participated in the evolution of #Mindblown leading up to its launch as a popular product brand with a unique interactive digital experience. Lava designed the #MINDBLOWN video style, and wrote and produced the #MINDBLOWN Blast series. David Woodward directed our young cast, and Lava’s Design and Animation Team created 25 unique and engaging episodes, exposing kids to fun facts about science, nature and tech.
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Lava helped Geico and Home Depot score with sponsored NFL graphic intros on CBS.