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Overzealous tour guide with a winning smile or bull shark with killer teeth... whose grill are they really checking out? This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative (“2C”), the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations.
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NuContext is proud that Hollywood’s biggest night featured this beautiful Pfizer + Oscars branded content spot. This campaign honors the hard working crew members who made the magic happen on some of this years Oscar nominated films. So many feels and a sincere thank you to our crew members for keeping us ready, set safe the past 2 years of pandemic production!
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Sun, sand and recreating the Bachelor in Paradise Sayulita bar in Malibu? With covid protocols making travel to the actual location not possible, NuContext was tasked with creating an exact picture match of the iconic BIP bar for this Heiniken sponsor spot. Using production design magic, including all the palm trees, we transported our stars Lil Jon and Wells Adams back to Mexico right here in SoCal.
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PROMAX GOLD winning "Outegration" spot featuring some of our fave characters from Grownish. These guys might not know how to cook, but they do know how to serve up award winning branded content.
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2C 2.0 were thrilled to join forces with long-time collaborators and friends at Turner in conceptualizing and creating animated branded content for tbs. And what better time than now to lean into animation?
“We created this concept long before Covid-19, travel restrictions and shooting regulations hit,” says Cheryl King, 2C 2.0 creative director. “We chose to pitch animated concepts to offer something different and unique to the sponsored content “scene” where we typically see shoot-based integrated spots. We work with such talented designers and animators that we wanted to explore sponsorships and brand integrations in a new way – fusions of brand colors, fonts, key messaging and imagery for both the network and the sponsor.”
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With a growing track record of unique, fun and compelling campaigns that integrate world-renowned brands, 2C Creative was commissioned by ESPN to collaborate on a promotion involving Dunkin’ Donuts. The goal was to find a clever, comedic way to integrate the messages of the sports media conglomerate and its larger-than-life Monday Night Football analyst and Super Bowl winning former head coach, Jon Gruden, with the new mobile app from one of the world’s most recognized coffee and donut brands. In essence, it was about creating a seamless marriage between unlikely bedfellows, all while balancing the agendas of the different stakeholders involved.
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Gold Winner “Best Entertainment Program Spot: Promaxbda 2018
*Nominated: Golden Trailer Award; Promax, Best Campaign and Directing
Jimmy Kimmel shows us how to win an Oscar, in this one shot trailer for the 2017 Oscars, brilliantly directed by
Paul Feig (Ghostbusters, The Heat, Spy, Bridesmaids). Our Oscar hopeful was actor, Karan Soni. ( Fargo and Blunt Talk)
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Season 19 Grey's Anatomy, long form content introduces the characters. Shoot included the Season 19 photo Galleries and interviews.
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American Idol judges Kay Perry, Lionel Richie and Luke Bryan audition Star Wars BB-8 and the Storm Troupers.
Shot on set at American Idol with some help from Disney and a loan out from the droid BB-8 and few Storm Troupers.
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We collaborated with NBC Sports on the Halle Berry hosted open to Super Bowl LVI.
Our 4th Super Bowl together was featured in Variety, The Hollywood Reporter, the LA Times, the Daily Beast, and Yahoo News.
The open features appearances by Kevin Hart, football legends including Joe Namath and Peyton Manning, and a special musical cameo by Carrie Underwood.
“The bulk of the TV spot was an artfully-edited montage of famous movies about football, including Any Given Sunday, Friday Night Lights, Little Giants, and, uh, Forrest Gump.” – The Daily Beast
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Our recent collaboration with NBC Sports and Carrie Underwood on the new Sunday Night Football open was featured in Variety. This was our 8th season partnering with NBC on the open for the nation’s most-watched regular TV series.
The shoot was conducted at an industrial light & magic (ILM) soundstage using their proprietary stagecraft virtual filmmaking technology, also recently utilized in The Mandalorian.”
Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable ugc player and fan pods.