Work
A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales.
Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands.
From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world.
Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
Work
We partnered with FOX to launch "The Cleaning Lady", a thrilling and emotionally-driven character drama about Thony De La Rosa – a whip-smart doctor who comes to the U.S. for a medical treatment to save her ailing son. When the system fails her, to survive and save her family, Thony is forced to become a cleaning lady for the mob. Our cuts were featured in the Promax Daily Brief.
The premiere was FOX’s most-watched drama launch in two years, registering 7.3 million multi-platform viewers.
The first of the two concept-driven :30s utilizes graphic wipes across the screen that moves as though Thony is wiping away the footage in her cleaning.
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Overzealous tour guide with a winning smile or bull shark with killer teeth... whose grill are they really checking out? This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative (“2C”), the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations.
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Commissioned to help promote Animal Planet’s “Puppy Bowl XV,” 2C Creative delivered a playful trailer with just enough epic flair to do proper justice to the event’s 15th anniversary. The Miami-based creative agency fused live action, sound design and VFX to bring life to a concept developed by the network, and set it all against the musical backdrop of Mötley Crüe’s anthem “Home Sweet Home”. Mötley Crüe donated their fee in support of animal rescue. The resulting spot embraces the mantra: At Puppy Bowl XV, we don’t go big or go home. We go big AND go home.
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For the 2019 television upfronts NBCU enlisted 2C to create a dynamic sizzle which also was projected across over 30 different screens within Radio City Music Hall.
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2C has partnered with FX and FXX multiple times to create trailers for their Premiere movies. Because these movies are already well known when they air on the networks a "visual haiku" direction is used as opposed to a typical explanation of the plot.