Work
On January 1, Newsy relaunched as Scripps News, complete with a new name and a refreshed look. But one thing that didn’t change was their approach to sharing the news. We used their motto “Be informed — not influenced” as the foundation for our design strategy when we updated Newsy’s brand identity in 2021. With the launch of Scripps News this year, we picked up where that design left off.Creating a new brand look takes a lot more than updating colors and a logo. Through thoughtful changes to the color palette and motion behaviors, our team overhauled over 350 assets in time for the network’s launch.Here’s how we worked with Scripps News to create a new look that keeps the core values of their brand intact.
View the full case study here: https://www.thisiselevation.com/scripps-news
Work
Antenna TV evokes the era of fidgeting with bunny ears on your television and your favorite show magically coming into focus. For the past 10 years, the network has been airing reruns of classics from the 1950s to 1990s: everything from Father Knows Best to Family Ties.
When Nexstar launched a sister network called Rewind TV with a focus on 80s and 90s sitcoms, there was an opportunity to refresh the brand behind Antenna TV. After a successful collaboration on Rewind TV, we were excited to work with the team at Nexstar to create an identity that better showcased Antenna TV’s offerings.
We delivered a full network refresh, including a logo facelift and on-air graphics elements, from bugs to promo materials. Every design element was created to also be used on social and digital channels, boosting brand cohesion.
View the full case study here: https://www.thisiselevation.com/antenna-rebrand
Work
As part of a postseason expansion, the NFL Playoffs aired for the first time ever on Nickelodeon. The team at Viacom/Nickelodeon approached us to create branding and a style guide that would help the NFL resonate with a new audience during Wild Card weekend. The NickPlay telecast aired simultaneously with the traditional CBS broadcast but needed to feature a completely separate production with kid-friendly overlays. Our designers set out to create a style that could be implemented across Nickelodeon’s digital, social, and traditional broadcast channels, both to promote the game and enhance the viewing experience. The final result is a ridiculously fun look that celebrates football while adding plenty of “Nick Flavor.”
Read the full case study here: https://www.thisiselevation.com/nickelodeon-nfl
Work
When we were asked to brand Rewind TV for its launch, we pumped up our Reeboks, teased our hair, and strapped on our swatches, because we had one month to get this totally tubular network ready for its neon debut.
We worked closely with Nexstar Media Group to develop an entire brand network package for their newest offering, Rewind TV. The new over-the-air network provides viewers with a lineup of beloved shows from the 80s and 90s.
Check out the full case study here: https://www.thisiselevation.com/rewind-tv
Work
We were tasked with crafting new branding and identity that brings the excitement and attitude of Buffalo Wild Wings to their in-bar network, OT.
Buffalo Wild Wings had recently revamped its main branding, refining its messaging, colors, and iconography in the process. We worked with them to develop a network package that fit their recent rebrand, supported new content pillars such as sports betting and esports, and created an immersive and social experience inside their restaurants. Through bold and playful design, OT is loud and in your face, even without being able to rely on sound.
Read the full case study here: https://www.thisiselevation.com/buffalo-wild-wings-ot-rebrand
Work
Originally branded by Elevation in 2014, Elevation refreshed the network to match the new direction of programming. With true crime and federal agency case files, the network needed a grittier, more organic approach to the brand. Strong, high contrast imagery with a sense of mystery. The key to the brand is the Escape logo, treated in 3D and 2D, integrated into live action and informational graphics.
Read the full case study here: https://www.thisiselevation.com/escape-network-rebrand
Work
Northern Lights Agency partnered with Luminary, the subscription podcast company, to develop the social campaign for the new top secret Dave Chappelle podcast known as "The Midnight Miracle."
Luminary tapped us because they had no material to work with at the start of the project and knew the Northern Lights team could pitch and deliver a wide range of concepts and executions.
Calling on the expertise of the Northern Lights Family of companies, we pitched diverse ideas including live action shoots, motion graphics executions and editorially driven spots.
Dave and the Luminary team selected a motion graphics approach – designed to enhance the powerful soundtrack, resulting in a flow of animated, dreamlike visuals complementing the poetry of the spoken word.
We also brought Dave Chappelle’s iconic neon logo to life.
“'The Midnight Miracle’ gives you a look into how me and my friends process the world around us, and i think it will change the way listeners think of what a podcast can be.” – Dave Chappelle
Work
Our recent collaboration with NBC Sports and Carrie Underwood on the new Sunday Night Football open was featured in Variety. This was our 8th season partnering with NBC on the open for the nation’s most-watched regular TV series.
The shoot was conducted at an industrial light & magic (ILM) soundstage using their proprietary stagecraft virtual filmmaking technology, also recently utilized in The Mandalorian.”
Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable ugc player and fan pods.
Work
A blank page is never really blank. There is always a customer with a need and a client who wants to fulfil a promise. That is where we start all our concepts, elbows deep in the strategy and the brief. It's our starting point for original creativity. From there its a short hop skip and a jump to scripts, storyboards too animatics and beyond!
Work
When Paradox Interactive tasks us with creating the brand and announcement for Imperator: Rome it was no easy feat. The game was still firmly in development and without any assets to lean we decided to tell the history of Rome in the form of one custom design and rather magnificent sculpture.
Work
Bloodhunt is a Battle Royale set in the Vampire The Masquerade universe. The slick cobblestones and rooftops of modern day Prague provide the backdrop. The team at Sharkmob reached out to Brokendoll to create the abstract opening cinematic and to bring their Blood Flow identity to life in motion.
Work
CK3 was the much anticipated sequel to, unsurprisingly CK2. We had the please of orchestrating the brand strategy, visual identity and launch campaign. All in all it was a smash hit. CK3 blew through its sales targets and hit Nr 1 on the Steam Store. Take a peek at the video below to get a feel for the breadth and depth of our work this fantastic franchise.