Fox teamed up with Los Angeles-based creative studio Black Label Content to create the first official spot for the show’s sixth season, which premieres across two nights Wednesday, Sept. 22 and Thursday, Sept. 23 and will feature a double unmasking. Part of the show’s fun for viewers is trying to decipher the clues before the judges figure out the celebrities’ identities.
The spot was shot on location in Venice Beach, at Red Studios in Hollywood and in Pasadena over a three-day period, keeping all of the costumes and characters undercover. The shoot was conducted using the highest levels of COVID protocols and in a heat wave, which caused the actors to have to come in and out of the elaborate Masked Singer costumes every 15 minutes in order to stay cool.