Work
Season 19 Grey's Anatomy, long form content introduces the characters. Shoot included the Season 19 photo Galleries and interviews.
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American Idol judges Kay Perry, Lionel Richie and Luke Bryan audition Star Wars BB-8 and the Storm Troupers.
Shot on set at American Idol with some help from Disney and a loan out from the droid BB-8 and few Storm Troupers.
Work
What’s the real story behind Disney Parks’ most iconic and beloved attractions? The launch trailer for Disney+ original series “Behind the Attraction” teases that answer, offering viewers a playful, front-row sneak-peek at the ultimate 10-part binge ride… the ‘making of’ dreams are made of!
Work
Our colleagues at A+E tapped us to launch three new FAST Channels tailored for the niches of unexplained phenomenon, true-crime, and performance competition.
From mysterious and supernatural occurrences, to extraordinary stories and investigations of the unknown, The UnXplained Zone is your portal to the paranormal. Follow the evidence, uncover the cover-ups, and discover what lies behind mankind’s greatest mysteries and the world’s strangest phenomenons.
For Crime/ThrillHer the place for true crime and adrenaline-pumping drama, we were tasked to create a spot that tied together reality and fictional shows. We used the editorial and graphic concept of interconnected boxes, an elevated use of picture-in-picture, that played off repeated visual motifs of the greatest nail-biting moments.
For Perform, we were asked to weave competition reality programming with dramatized biopics under the new banner that captures the excitement and rollercoaster of emotions under the hot lights of the stage. Using key words as an emotional through-line, we told the story of Perform through aspiration, achievement, and the heart-thumping glory of all kinds of performances. Editorially, we curated similar reaction shots that spoke to the passion of the viewer; making Perform feel like a unifying destination for the ongoing popularity of the performance genre.
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We partnered with Amazon Prime Video to launch The Outlaws, an unexpected partnership of Stephen Merchant, the co-creator of The Office (UK), and Elgin James, the co-creator of The Mayans M.C.
Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was a tricky, but fun balancing act.
Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble.
Our trailer dropped March 2nd and immediately picked up positive buzz.
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We worked with USA to announce the movement of several major sports from NBC Sports Network to USA with a promo that highlighted the larger than life characters from Premier League, Nascar, Indycar, the Olympic Games, USGA and the R&A Golf Championships, college and olympic sports, and horse racing. We created a fun, fast paced cut that leaned on the sounds of the announcers and energy of all the athletes.
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We collaborated with NBC Sports on the Halle Berry hosted open to Super Bowl LVI.
Our 4th Super Bowl together was featured in Variety, The Hollywood Reporter, the LA Times, the Daily Beast, and Yahoo News.
The open features appearances by Kevin Hart, football legends including Joe Namath and Peyton Manning, and a special musical cameo by Carrie Underwood.
“The bulk of the TV spot was an artfully-edited montage of famous movies about football, including Any Given Sunday, Friday Night Lights, Little Giants, and, uh, Forrest Gump.” – The Daily Beast
Work
We partnered with the History Channel to help bring their new brand campaign to life with this comedic campaign featuring Morgan Freeman, William Shatner, and Mary Anderson, inventor of the windshield wiper! The spots have already earned over 3 million views on social media.
We acted as a one-stop resource providing edit, color grading, sound design, and final mix.
What started out as a two-spot assignment turned into five on-air spots along with multiple social and digital versions.
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For this challenging and fun campaign, we helped our friends at Paramount+ invite audiences to relive the magic of the 1992 U.S. Olympic basketball team through their own words.
We provided copy, edit, graphics and sound mixing to promote the five part mini-series event.
Our distinct graphic approach utilized stills and a photographer’s contact sheet motif.
Our goal was to illustrate the documentary series as equal parts intimate and revealing.
We delivered 30 and 15 second spots for social media as well.
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Northern Lights Agency partnered with Luminary, the subscription podcast company, to develop the social campaign for the new top secret Dave Chappelle podcast known as "The Midnight Miracle."
Luminary tapped us because they had no material to work with at the start of the project and knew the Northern Lights team could pitch and deliver a wide range of concepts and executions.
Calling on the expertise of the Northern Lights Family of companies, we pitched diverse ideas including live action shoots, motion graphics executions and editorially driven spots.
Dave and the Luminary team selected a motion graphics approach – designed to enhance the powerful soundtrack, resulting in a flow of animated, dreamlike visuals complementing the poetry of the spoken word.
We also brought Dave Chappelle’s iconic neon logo to life.
“'The Midnight Miracle’ gives you a look into how me and my friends process the world around us, and i think it will change the way listeners think of what a podcast can be.” – Dave Chappelle