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We combined the most inspiring moments from the TBS line-up to bid farewell (good riddance?) To 2020 and ring in a (hopefully) much better 2021! TBS is always here for a good time, and so are we!
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Our recent collaboration with NBC Sports and Carrie Underwood on the new Sunday Night Football open was featured in Variety. This was our 8th season partnering with NBC on the open for the nation’s most-watched regular TV series.
The shoot was conducted at an industrial light & magic (ILM) soundstage using their proprietary stagecraft virtual filmmaking technology, also recently utilized in The Mandalorian.”
Our sister company Mr Wonderful designed & animated the end logo, along with producing customizable ugc player and fan pods.
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Amazon Prime Video - "Your Journey"
For this refresh of our Promax Hot Spot featured Amazon quarterly Prime Video sizzle, we created a cohesive trailer that also feels like a connected series of individual mini-launch spots.
We produced deliverables of various lengths custom made for all global digital and social platforms.
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From the executive producer of "Empire", FOX’s new series “Our Kind of People” follows Angela Vaughn as she enters the wealthy black community of Oak Bluffs with a secret, ready to take back her power.
We partnered with FOX to deliver a fresh spin to their launch campaign, keeping audiences’ interests piqued just before the show’s premiere.
Our music choice, Raury’s “Take Back the Power” helped differentiate the tone of our spots and infuse some fresh energy into the campaign.
We provided a :30, :20, :15 and :10 for air and digital, continuing our ongoing partnership with FOX.
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We teamed up with ABC to launch “Emergency Call” hosted by Luke Wilson.
The premiere was a ratings hit that exceeded all expectations and our work was honored with a Clio Award.
The campaign echoes the dramatic range of real 911 calls received. Spots vary in tone from urgent and chilling to irreverent.
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Lifetime’s 30th anniversary “Hooked on Summer” celebration is packed with returning fan favorites and on-air events.
To showcase their biggest campaign of the year, we crafted dynamic, editorially driven spots.
Blue Swede’s remix of “Hooked On A Feeling“ embraces the Lifetime brand and invites fans to “get hooked”.
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For the new season of Street Outlaws - Fastest In America, Discovery turned to 2C to not only create the launch spots but the entire run of 6 episodics.
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Team 2C partners with NBCU for Black History Month anthem “Together We Rise”
When you start with a tagline as inspirational as NBCU’s “Together We Rise”, the work really needs to rise to the occasion. 2C was honored to be asked to partner with the NBCU Marketing team and Assembly films to bring this powerful Black History Month message to life. 2C was involved every step of the way, from concepting and shoot pre-production, to editing, mixing, color grading, and finishing for all on-air and social versions.
Built around an original, spoken-word performance by poet, author, and America’s Got Talent winner Brandon Leake, the :30 spot, running across all NBCU networks and platforms, celebrates the heroes that unite, educate, entertain, and empower our world for not only Black History Month, but every day of the year.
To help bring director Fred Bumaye’s vision to life, the team at 2C edited together multiple video streams which were projected live during Brandon’s performance. With only a few days for post on the :30 and :15 cutdown, 2C provided creative direction, editing, color-correction, sound mixing, and finishing.
“The team at NBCU had a very clear idea of how they wanted to celebrate Black History Month, and it was an honor to help bring that vision to life, from early conceptual explorations through to the final, inspirational spots.” – Alex Terapane, Creative Director, 2C Media