The Masked Singer + Alfred
August 1, 2021
DESIGN Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer. We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme.