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DESIGN & FINISH- A fun collab with our friends at Fox! Kicking off season 2 of ‘I Can See Your Voice’ with this fresh and fun campaign featuring a digital illustration of host Ken Jeong. From concept to finish- We had a blast working on this!
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DESIGN & FINISH Truest. was tasked with coming up with fresh campaign and photoshoot concepts for this season, showcasing Gordon and staying in-line with the ‘heaven and hell’ visual themes of previous seasons.We locked on creating this iconic visual, simultaneously referencing the show’s theme and Gordon’s knife skills. We handled sketch concepts, design, copy, 3D modeling and rendering of knives, retouching and breakouts for this campaign.
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DESIGN & FINISH One of our favorite muses- Gordon Ramsey! Master Chef Season 10 was a labor of love and we went all in- copy writing, conceptual sketch phase, social media concepts, comping, in-house body double shoot, breakouts, Times Square motion boards animation work, delivery of all final files.
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DESIGN AND FINISH During the summer of 2020, we were asked to come up with some outstanding key art concepts for a docuseries in the works at PBS and produced by Henry Louis Gates, Jr. We knew this project would be very meaningful for many and we were diligent in our creative process. Working with our partners Kelly Turner and PBS, we ended with this beautiful stained glass piece that we hope convey's the heart and soul of the series.
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DESIGN We were tasked with coming up with a character series that looked fresh, but also had a bit of 1990's inspired design approach. In addition we had to be sure the characters fit in to the larger campaign cohesively, and had a dark, foreboding feel to them.
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DESIGN & FINISH As the industry was attempting to get back to normal after the initial Covid-19 Pandemic shakeup, we were tasked with a design challenge for the first season of this gameshow reboot. There were no existing images of the talent that belonged to the show and there was no feasible way to do a special shoot in time for the marketing launch. We utilized the color palette originated in the show's on-air branding and we had fun with stock images and graphic elements that tied into MUSIC and COMPETITION.
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DESIGN & FINISH
‘The Real Dirty Dancing’ was a special event, competition show on Fox. The client wanted to see some creative executions around 1 moment- the iconic “lift” scene mimicked from the original film. The challenges were to recreate and re-light the entire scene and to hide the likeliness of the competitors as the celebrity participants weren’t yet announced. We were able to successfully turn around the exploration, finishing, print proofs and final file delivery within a 7 day completion window.
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DESIGN
Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer. We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme.
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A blank page is never really blank. There is always a customer with a need and a client who wants to fulfil a promise. That is where we start all our concepts, elbows deep in the strategy and the brief. It's our starting point for original creativity. From there its a short hop skip and a jump to scripts, storyboards too animatics and beyond!