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Lava's main title sequence sets up the backstory for the survivalist thriller American Refugee. Through graphics and animation based on a tattered American flag, the tension rises and the economic collapse that underlies the story is revealed.
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From storyboard to completion, Lava produced this 5-spot promo campaign for The BIG3 on CBS. David directed basketball legends and all-stars, and the founder of the BIG3 himself, Ice Cube, then the Lava creative team built a unique triptych-based graphic style. Hot!
Work
Lava’s unique design for MLB Tonight wraps the excitement of the game in a network show package that is a radical departure from traditional sports graphics. We see the construction of an abstracted baseball, and inside it we see ballparks, highlights, and all the textures associated with our national pastime. Winner of Promax Global Gold, North American Gold, and two Silver awards for Art Direction and Design, and nominated for a Sports Emmy Award.
In addition to the open, Lava’s Design and Animation Team created over 40 additional unique graphic elements for the show, and each makes unexpected creative use of the textures and materials of the game.
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Lava produced a series of cobranded spots for the Florida Lottery, handling design, direction, production, animation, VFX and all postproduction. Margaritaville, Guy Harvey, Monopoly and other brands were integrated into highly effective commercials for the lottery's games.
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For the new season of Street Outlaws - Fastest In America, Discovery turned to 2C to not only create the launch spots but the entire run of 6 episodics.
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This campaign has 4 epic Monster “Fails” in the Kitchen. The Mummy, Frankenstein, Dracula and The Headless Horseman all give their best in the FOOD Network Halloween Wars launch. In this spot Frankenstein’s baking skills need a little finesse. Promax BDA selected Hotspot.