Concepting / Ideation

Work
OVERVIEW: Art Direction, Production, Editing // TASK: Create an emotional and engaging review of Cinemax’s top wins for the year and thank the audience for continuing to watch // CONCEPT: Incorporate a multitude of varying movie highlights, laced together, to demonstrate how many memorable moments were achieved within the year.
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Our team developed open titles for one of the most prominent marketing awards in the world. This work was for the Ukrainian market. The key idea is a claw machine which chooses the winner, and everyone wants to catch the chance to become a lucky one.
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Brand Identity and full graphic package for the launch of the new program on 1+1 TV Channel ProSport
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While it is winter and cold outside the window, we have offered the audience of one of the biggest TV Channels in UA to stay in the world of 1+1, where it is always cozy and warm. In the design, we use a central composition, where there is always warmth, in contrast to the cold outside. As the main style, we choose paper clippings of New Year's attributes in combination with warm light. According to the animation in the logo ID, we turn on the New Year's mood by turning on the lights.
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Northern Lights Agency collaborated with Prime Video to launch "The English", a limited series starring Emily Blunt (The Devil Wears Prada, A Quiet Place) and Chaske Spencer (The Twilight Saga). Set in 1890, The English takes the core themes of identity and revenge to tell a uniquely compelling parable on race, power, and love. The trailer doubles down on the explosive violence that erupts seemingly out of nowhere within the beautiful landscape of the old west, building on our previously released teaser. Our campaign includes a trailer, teaser, critic spot and multiple social elements.
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“What if they were never discovered ?” Is the premise of this on air promo. This two day “contentpalooza” was all built on stage and includes On-air conceptual Promos, Marketing shoot, 7 sets for Photo shoot and EPK. Selected THE BRIEF Hot Spot. *COVID PRODUCTION
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Fox CEO of Entertainment, Charlie Collier, takes us on a trip through the historic FOX backlot and meets a few friends along the way. The Fox 2022 Upfront was shot with multiple cameras and angles for the 8 screen presentation in NYC.
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SEASON 6 “PAY ATTENTION TO THE CLUES”. This epic launch spot was shot on location in Venice Beach, Red Studios in Hollywood and Pasadena, CA over a 3 day period, keeping all the costumes and characters undercover. The shoot took place with the highest of COVID protocols and in a heat wave, which caused the actors to come in and out of the “MASKED SINGER” costumes every 15 minutes. PROMAX SHOWCASE.