Concepting / Ideation

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DESIGN & FINISH- A fun collab with our friends at Fox! Kicking off season 2 of ‘I Can See Your Voice’ with this fresh and fun campaign featuring a digital illustration of host Ken Jeong. From concept to finish- We had a blast working on this!
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DESIGN & FINISH Truest. was tasked with coming up with fresh campaign and photoshoot concepts for this season, showcasing Gordon and staying in-line with the ‘heaven and hell’ visual themes of previous seasons.We locked on creating this iconic visual, simultaneously referencing the show’s theme and Gordon’s knife skills. We handled sketch concepts, design, copy, 3D modeling and rendering of knives, retouching and breakouts for this campaign.
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DESIGN Truest. paired up artist and influencer JAW Cooper with agency creative director and Illustrator Rob Kandefer to come up with custom artwork from scratch. These were pitched to both the Lionsgate theatrical and home entertainment teams as potential campaign artwork options. Although these were not finalists, they gained significant traction on social media as fan art, and garnered a few promotional recognition awards.
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DESIGN & FINISH One of our favorite muses- Gordon Ramsey! Master Chef Season 10 was a labor of love and we went all in- copy writing, conceptual sketch phase, social media concepts, comping, in-house body double shoot, breakouts, Times Square motion boards animation work, delivery of all final files.
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DESIGN AND FINISH During the summer of 2020, we were asked to come up with some outstanding key art concepts for a docuseries in the works at PBS and produced by Henry Louis Gates, Jr. We knew this project would be very meaningful for many and we were diligent in our creative process. Working with our partners Kelly Turner and PBS, we ended with this beautiful stained glass piece that we hope convey's the heart and soul of the series.
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DESIGN & FINISH Something gritty, scary and unique. Key Art for 2020 indie horror film Wild Boar. We provided them with two finished designs with several adapts in less than a one month turnaround.
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DESIGN & FINISH Something fun, energetic, nostalgic but modern. We saw this key art project through from the very beginning to the final- concept, sketches, copy, exploration, finishing.
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DESIGN We were tasked with coming up with a character series that looked fresh, but also had a bit of 1990's inspired design approach. In addition we had to be sure the characters fit in to the larger campaign cohesively, and had a dark, foreboding feel to them.
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DESIGN & FINISH As the industry was attempting to get back to normal after the initial Covid-19 Pandemic shakeup, we were tasked with a design challenge for the first season of this gameshow reboot. There were no existing images of the talent that belonged to the show and there was no feasible way to do a special shoot in time for the marketing launch. We utilized the color palette originated in the show's on-air branding and we had fun with stock images and graphic elements that tied into MUSIC and COMPETITION.
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We partnered with Amazon Prime Video to launch The Outlaws, an unexpected partnership of Stephen Merchant, the co-creator of The Office (UK), and Elgin James, the co-creator of The Mayans M.C. Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was a tricky, but fun balancing act. Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble. Our trailer dropped March 2nd and immediately picked up positive buzz.
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DESIGN Our client, Fox Entertainment, partnered with Alfred Coffee for a special promotional campaign tie-in focused on The Masked Singer.  We were tasked with designing in-store murals and character based cup sleeves that would be handed to their customers with a coffee purchase. The Challenge: we were limited to vector based art utilizing only 6 spot colors for all designs. Our finalized art and mechanicals were delivered to the client to their exact specifications with designs that uniquely worked for the 4 different characters along with custom tag lines that tied into a ‘coffee’ theme. 
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By
Spillt
With the return of the PGA in 2020, ESPN needed to address a unique situation. Normally throughout the day’s broadcast, there would be the opportunity to cut away to spectators and commentators to reflect on the rich history of golf. Mid COVID pandemic with no crowds, there was a distinct need to develop cutaway moments to help fill on-air time. We explored various contemporary design options to both brand the 2020 PGA Championship, and allow for the creation of iconic moment editorial montages.