Concepting / Ideation

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From storyboard to completion, Lava produced this 5-spot promo campaign for The BIG3 on CBS. David directed basketball legends and all-stars, and the founder of the BIG3 himself, Ice Cube, then the Lava creative team built a unique triptych-based graphic style. Hot!
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Lava’s unique design for MLB Tonight wraps the excitement of the game in a network show package that is a radical departure from traditional sports graphics. We see the construction of an abstracted baseball, and inside it we see ballparks, highlights, and all the textures associated with our national pastime. Winner of Promax Global Gold, North American Gold, and two Silver awards for Art Direction and Design, and nominated for a Sports Emmy Award. In addition to the open, Lava’s Design and Animation Team created over 40 additional unique graphic elements for the show, and each makes unexpected creative use of the textures and materials of the game.
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Lava produced a series of cobranded spots for the Florida Lottery, handling design, direction, production, animation, VFX and all postproduction. Margaritaville, Guy Harvey, Monopoly and other brands were integrated into highly effective commercials for the lottery's games.
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For the new season of Street Outlaws - Fastest In America, Discovery turned to 2C to not only create the launch spots but the entire run of 6 episodics.
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This campaign has 4 epic Monster “Fails” in the Kitchen. The Mummy, Frankenstein, Dracula and The Headless Horseman all give their best in the FOOD Network Halloween Wars launch. In this spot Frankenstein’s baking skills need a little finesse. Promax BDA selected Hotspot.
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Blake Shelton kicks off the Nascar season during the RIO Olympics with this series of 4 spots created to run across NBC, NBC Sports and MSNBC during the telecast. Shot at the Texas Motor Speedway where temperatures reached 102 on the track.
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From TNT DRAMA with Creator, Director and Actor Ed Burns comes PUBLIC MORALS, a period crime drama set in NYC. Launch Campaign – Concept, Design, Graphics and Live action shooting in NYC and LA.
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Working with the younger cast of Black~ish, we explain the numbers and the user interface, for the buyers and users in the audience. Large Screen format for Lincoln Center audience.
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A collection of some of Disney Television’s best creators all packaged in a sizzle for a road show and studio showings. Live Action Shoot, NYC and LA.
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TRU tv’s new season of the Carbonaro Effect launches with a Targeted Marketing spot for Xfinity Mobile. High speed shooting in the studio, with Michael Carbonaro and the mind blowing reach of Xfinity Mobile. Tru tv, Comcast, Xfinity, Goodby Silverstein and Partners, all partner up and tap BLC’s creative team to create this 60. PROMAX HOTSPOT