Concepting / Ideation

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We came up with the concept that the logo should look like cossack's mustache. Check out how we did it in this Promax-awarded case.
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This is our recent motion graphics showreel. Many other great cases to include soon.
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We came up with 100+ definitions of love to develop CTV channel rebrand. The result was incredible. The network increased its share by 25% in the following year after the brand relaunched. The case received Silver at PromaxBDA Global Excellence Awards in 2021 in Best Brand Image – Rebrand or Refresh Category. Anything is possible with love - we proved that!
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The Season 3 launch asked the question, “WHATS IN THE BOX?”. The campaign also teases Easter egg hints throughout. Shot on multiple days and multiple locations, the spots feature the new costumes, hints of who might be on and Nick Cannon, delivering the new “Costumes” The Brief selected Hot Spot
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On January 1, Newsy relaunched as Scripps News, complete with a new name and a refreshed look. But one thing that didn’t change was their approach to sharing the news. We used their motto “Be informed — not influenced” as the foundation for our design strategy when we updated Newsy’s brand identity in 2021. With the launch of Scripps News this year, we picked up where that design left off.Creating a new brand look takes a lot more than updating colors and a logo. Through thoughtful changes to the color palette and motion behaviors, our team overhauled over 350 assets in time for the network’s launch.Here’s how we worked with Scripps News to create a new look that keeps the core values of their brand intact. View the full case study here: https://www.thisiselevation.com/scripps-news
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Antenna TV evokes the era of fidgeting with bunny ears on your television and your favorite show magically coming into focus. For the past 10 years, the network has been airing reruns of classics from the 1950s to 1990s: everything from Father Knows Best to Family Ties. When Nexstar launched a sister network called Rewind TV with a focus on 80s and 90s sitcoms, there was an opportunity to refresh the brand behind Antenna TV. After a successful collaboration on Rewind TV, we were excited to work with the team at Nexstar to create an identity that better showcased Antenna TV’s offerings. We delivered a full network refresh, including a logo facelift and on-air graphics elements, from bugs to promo materials. Every design element was created to also be used on social and digital channels, boosting brand cohesion. View the full case study here: https://www.thisiselevation.com/antenna-rebrand
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As part of a postseason expansion, the NFL Playoffs aired for the first time ever on Nickelodeon. The team at Viacom/Nickelodeon approached us to create branding and a style guide that would help the NFL resonate with a new audience during Wild Card weekend. The NickPlay telecast aired simultaneously with the traditional CBS broadcast but needed to feature a completely separate production with kid-friendly overlays. Our designers set out to create a style that could be implemented across Nickelodeon’s digital, social, and traditional broadcast channels, both to promote the game and enhance the viewing experience. The final result is a ridiculously fun look that celebrates football while adding plenty of “Nick Flavor.” Read the full case study here: https://www.thisiselevation.com/nickelodeon-nfl
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When we were asked to brand Rewind TV for its launch, we pumped up our Reeboks, teased our hair, and strapped on our swatches, because we had one month to get this totally tubular network ready for its neon debut. We worked closely with Nexstar Media Group to develop an entire brand network package for their newest offering, Rewind TV. The new over-the-air network provides viewers with a lineup of beloved shows from the 80s and 90s. Check out the full case study here: https://www.thisiselevation.com/rewind-tv