Concepting / Ideation

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Paramount+ tapped us to help them create their new campaign to announce that the entire Star Trek catalog, featuring 11 series with 840 episodes spanning 6 decades, is streaming exclusively on Paramount+ in the USA – for the first time ever. Titled “Every Series. Every Episode.”, the campaign shows that there’s a Star Trek series for everyone—from existing fans to newcomers— and that P+ is now the home for all their favorite characters, captains, aliens and episodes. The launch trailer was supported with a full slate of broadcast spots and social assets.
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Our partners at Disney asked us to help launch FOX’s 911 into syndication and #team2C answered the call. The two concepts, “Elements of Chaos” and “Waveform”, each use powerful editorial storytelling and custom design to deliver their own take on the show’s big, theatrical action and character drama.
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In collaboration with HBO Max, we just launched the new scripted series Tokyo Vice, from Michael Mann, Executive Producer and Director of the first episode. The crime drama Tokyo Vice captures American journalist Jake Adelstein’s non-fiction firsthand account of the Tokyo Metropolitan Police beat. Adelstein, played by Ansel Elgort (Baby Driver, West Side Story) descends into the neon-soaked underbelly of late '90s Tokyo in search of a great story to reveal what’s beneath its surface. “This was a dream project”, notes Northern Lights Executive Creative Director Joe Nichols. ”Michael Mann's groundbreaking combination of pop music and emotionally evocative cinematic visuals goes as far back as Miami Vice and is exactly what we strive for in our trailers”.
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After the success of The Outlaws season 1, we happily partnered again with Amazon Prime Video to launch the second season of The Outlaws. Equal parts high stakes action, drama, and absurd comedy, The Outlaw’s mixture of genres was again a tricky, but fun balancing act. Inspired by the location, graffiti-style freeze frames were used to graphically id the large group of characters in the ensemble.