Concepting / Ideation

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“What if they were never discovered ?” Is the premise of this on air promo. This two day “contentpalooza” was all built on stage and includes On-air conceptual Promos, Marketing shoot, 7 sets for Photo shoot and EPK. Selected THE BRIEF Hot Spot. *COVID PRODUCTION
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Fox CEO of Entertainment, Charlie Collier, takes us on a trip through the historic FOX backlot and meets a few friends along the way. The Fox 2022 Upfront was shot with multiple cameras and angles for the 8 screen presentation in NYC.
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SEASON 6 “PAY ATTENTION TO THE CLUES”. This epic launch spot was shot on location in Venice Beach, Red Studios in Hollywood and Pasadena, CA over a 3 day period, keeping all the costumes and characters undercover. The shoot took place with the highest of COVID protocols and in a heat wave, which caused the actors to come in and out of the “MASKED SINGER” costumes every 15 minutes. PROMAX SHOWCASE.
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Shot on stage at Sony Studios Culver City. Black Label Content filmed the table reads, marketing, promos and EPK’s for both shows. On hand were Norman Lear, Jennifer Anniston, Kathryn Hahn, Ann Dowd, Gabrielle Union, Allison Tollman, Kevin Hart, Damon Wayans, John Lithgow and some very special surprise guests, to be revealed on the show. *COVID PRODUCTION
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Anthony Anderson hosts the IMAGE AWARDS on TV-ONE in this 5 spot campaign. In this spot, Anthony wants his name in lights in the NAACP IMAGE Awards Campaign by TV ONE. Promax BDA HOTSPOT