Work
Northern Lights Agency partnered with Luminary, the subscription podcast company, to develop the social campaign for the new top secret Dave Chappelle podcast known as "The Midnight Miracle."
Luminary tapped us because they had no material to work with at the start of the project and knew the Northern Lights team could pitch and deliver a wide range of concepts and executions.
Calling on the expertise of the Northern Lights Family of companies, we pitched diverse ideas including live action shoots, motion graphics executions and editorially driven spots.
Dave and the Luminary team selected a motion graphics approach – designed to enhance the powerful soundtrack, resulting in a flow of animated, dreamlike visuals complementing the poetry of the spoken word.
We also brought Dave Chappelle’s iconic neon logo to life.
“'The Midnight Miracle’ gives you a look into how me and my friends process the world around us, and i think it will change the way listeners think of what a podcast can be.” – Dave Chappelle
Work
Meet Nobel Peace Prize laureates and learn about the legacy of Alfred Nobel in this immersive gameplay-based trailer created by the team at Brokendoll in partnership with Minecraft Education Edition, the Nobel Peace Center and Games for Change.
Work
For the new season of Street Outlaws - Fastest In America, Discovery turned to 2C to not only create the launch spots but the entire run of 6 episodics.
Work
This campaign has 4 epic Monster “Fails” in the Kitchen. The Mummy, Frankenstein, Dracula and The Headless Horseman all give their best in the FOOD Network Halloween Wars launch. In this spot Frankenstein’s baking skills need a little finesse. Promax BDA selected Hotspot.
Work
Blake Shelton kicks off the Nascar season during the RIO Olympics with this series of 4 spots created to run across NBC, NBC Sports and MSNBC during the telecast. Shot at the Texas Motor Speedway where temperatures reached 102 on the track.
Work
From TNT DRAMA with Creator, Director and Actor Ed Burns comes PUBLIC MORALS, a period crime drama set in NYC.
Launch Campaign – Concept, Design, Graphics and Live action shooting in NYC and LA.
Work
Working with the younger cast of Black~ish, we explain the numbers and the user interface, for the buyers and users in the audience.
Large Screen format for Lincoln Center audience.
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A collection of some of Disney Television’s best creators all packaged in a sizzle for a road show and studio showings. Live Action Shoot, NYC and LA.
Work
TRU tv’s new season of the Carbonaro Effect launches with a Targeted Marketing spot for Xfinity Mobile. High speed shooting in the studio, with Michael Carbonaro and the mind blowing reach of Xfinity Mobile. Tru tv, Comcast, Xfinity, Goodby Silverstein and Partners, all partner up and tap BLC’s creative team to create this 60. PROMAX HOTSPOT
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Jimmy Kimmel recalls last year’s end of show disaster. Directed by Paul Feig, this Hitchcock take on Jimmy’s past year finds him seeking therapy. Warren Beatty makes his appearance in this year’s Oscar launch. Shot on stage in Hollywood.
Work
Ellen Degeneres, Director Paul Feig (Bridesmaids, The Heat, SPY) and Executive Creative Director, Joseph Uliano team up with 250 tuxedo-clad dancers and a great song from Fitz and the Tantrums to create the 2014 Oscars theatrical and Broadcast trailer.
Winner of 2015 Gold Promax Award LIVE EVENT SPOT, LIVE EVENT CAMPAIGN SILVER for PROMOS AT THE MOVIES