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A+E Networks Upfront immersive event experience around the theme of 'Women Upfront: The Storytellers' for ad sales.
Four months in the making and from the beginning it was clear that the New York Public Library would be the perfect location and canvas of where the beginnings of A+E's Upfront would take place. The initial theme 'House of Story' was a broader premise where A+E's brands would have a platform to tell individual stories. Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini and many more personalities came to tell personal stories of how they connect with A+E's brands.
From the steps of the NYPL to cocktail hour, the dinner and gift bags—this 360 immersive experience had social media in mind, but more importantly, provide a platform for storytelling to be heard and expressed at a time when a movement is happening for women all over the world.
Design and aesthetic had to reflect the A+E brand—fun, playful yet sophisticated, confident, understated and chic in aesthetic. From the smallest elements like napkins, to the broader ideas around event sound design and graphics, concepted and executed to be one of the largest and most successful events in A+E Networks history.
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We partnered with FOX to launch "The Cleaning Lady", a thrilling and emotionally-driven character drama about Thony De La Rosa – a whip-smart doctor who comes to the U.S. for a medical treatment to save her ailing son. When the system fails her, to survive and save her family, Thony is forced to become a cleaning lady for the mob. Our cuts were featured in the Promax Daily Brief.
The premiere was FOX’s most-watched drama launch in two years, registering 7.3 million multi-platform viewers.
The first of the two concept-driven :30s utilizes graphic wipes across the screen that moves as though Thony is wiping away the footage in her cleaning.
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Commissioned to help promote Animal Planet’s “Puppy Bowl XV,” 2C Creative delivered a playful trailer with just enough epic flair to do proper justice to the event’s 15th anniversary. The Miami-based creative agency fused live action, sound design and VFX to bring life to a concept developed by the network, and set it all against the musical backdrop of Mötley Crüe’s anthem “Home Sweet Home”. Mötley Crüe donated their fee in support of animal rescue. The resulting spot embraces the mantra: At Puppy Bowl XV, we don’t go big or go home. We go big AND go home.
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NuContext is proud that Hollywood’s biggest night featured this beautiful Pfizer + Oscars branded content spot. This campaign honors the hard working crew members who made the magic happen on some of this years Oscar nominated films. So many feels and a sincere thank you to our crew members for keeping us ready, set safe the past 2 years of pandemic production!
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2C 2.0 were thrilled to join forces with long-time collaborators and friends at Turner in conceptualizing and creating animated branded content for tbs. And what better time than now to lean into animation?
“We created this concept long before Covid-19, travel restrictions and shooting regulations hit,” says Cheryl King, 2C 2.0 creative director. “We chose to pitch animated concepts to offer something different and unique to the sponsored content “scene” where we typically see shoot-based integrated spots. We work with such talented designers and animators that we wanted to explore sponsorships and brand integrations in a new way – fusions of brand colors, fonts, key messaging and imagery for both the network and the sponsor.”
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With a growing track record of unique, fun and compelling campaigns that integrate world-renowned brands, 2C Creative was commissioned by ESPN to collaborate on a promotion involving Dunkin’ Donuts. The goal was to find a clever, comedic way to integrate the messages of the sports media conglomerate and its larger-than-life Monday Night Football analyst and Super Bowl winning former head coach, Jon Gruden, with the new mobile app from one of the world’s most recognized coffee and donut brands. In essence, it was about creating a seamless marriage between unlikely bedfellows, all while balancing the agendas of the different stakeholders involved.
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We all know 2020 was a unique year for many reasons and even sports fans found themselves uncertain that the comfort of “the big game” would even be there. Despite the logistical challenges, football continued to enthrall audiences and deliver exciting game play that provided a welcome distraction amid record-breaking stats.
For the third year running, NFL Network tapped us to create the spot promoting the biggest night before the biggest game of the season, “The NFL Honors 2021” which airs the night before Super Bowl LV. The NFL Honors is an opportunity for fans to see their favorite players off the gridiron and on the red carpet to celebrate their accomplishments.
Given the unique peculiarities of Covid protocols, we were tasked with how to capture the visual excitement of a live event without the usual trappings of the crowd. Focusing on our modern gladiators through careful gameplay selection and stealthy use of 2020 Honors footage that didn’t betray current social distancing norms. 2C also created a custom graphics package that framed action with bold uses of brush strokes mimicking gold leaf and sparks to focus the eye.
Fortunately, host Steve Harvey never disappoints to inject much appreciated humor and energy into the spot juxtaposed with the solemnity of the NFL Hall of Fame presentation.
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Give Us Win or Go Home. One final chance to extend the season. Give Us the AL Wild Card.
The AL Wild Card game is a must watch playoff game. It is a culmination of the season storylines, the top stars, and the biggest moments mixed into one single elimination game. This year’s matchup features a historical rivalry with the New York Yankees facing off against the Boston Red Sox.
Working together ESPN and 2C came up with an attention grabbing treatment to make this year’s promos really pop. Taking exciting game moments and distressing them with a glitch effect and moody treatment overlays we took the footage to another level. In addition hand crafted text animations were created to help the copy compliment the mood that the cover of Metallica’s “Nothing Else Matters” evokes.
One of the biggest challenges with the MLB AL Wild Card promos each year is being prepared to pivot and evolve the initial spot to focus on the teams that actually clinch the 2 slots in the game. This year was no different as it came right down to the wire with a contentious competition.