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Black Label Content’s brand has been about putting top-tier talent and filmmakers in front of and behind the camera since the Los Angeles-based agency launched in 2010.
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For the third season in a row, the Northern Lights Family has partnered with Paramount+ to launch the most prestigious soccer tournament in the world: The UEFA Champions League. Combining attitude-driven, rapid-fire voice over with a multi-panel split screen editorial approach and kinetic type accents, we crafted a campaign that spoke to both the casual sports fan as well as the die-hard football fanatic. Our visuals scream exhilaration and excitement to draw in new viewers, while our copy was visceral and just “inside the sport” enough to pique the interest of longtime fans. Our campaign included launch spots, matchup topicals, a World Cup media buy, and player-specific vignettes. After launching, during the tournament’s group stage, Paramount+ reported double-digit year-over-year growth in average audience, streaming minutes, and total households, including two of the most streamed Champions League group stage match days in the service’s history.
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Northern Lights Agency teamed up with FOX to launch Accused, a new crime anthology series from the Executive Producers of 24 and Homeland. FOX challenged us with conveying that it’s an anthology series featuring a new story each week, but without using the word ‘anthology’.
Our spot broke to an audience of over 11 million viewers in game one of the 2022 World Series, the work was also featured in Deadline and selected as a hot spot in the Promax Daily Brief.
Accused was the top-rated and most-watched debut on any network in three years. The FOX drama posted a 2.3 live and same day rating among a18-49 and 8.4 million viewers. Now the highest-rated scripted telecast of the season to date, Accused joins Alert: Missing Persons Unit as a top two drama debut of the 2022-23 season among a18-49.
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Our creative partners at Discovery came to us for the key art for their final season of their legacy reality show- Diesel Brothers- because they new we loved a good illustration project. They really wanted some thing that portrayed the season’s “rallying cry for diesel”. They wanted something BIG! IN YOUR FACE! LARGER THAN LIFE! that would help solidify the cast as the “top dogs” in the competitive diesel world.
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Working with our frequent creative collaborators at Fox Entertainment, we began work on the 3rd Season of Name That Tune. The network has several music centric competition shows, so it becomes a challenge to make sure that each show is distinctive from the other as well as fresh for each new season. We have successfully created the key art for each season of Name That Tune since it the show was rebooted in 2020 as well as several of their other music gameshows.
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We began working with indie production company Legind Studios in 2021 to help launch their passion project- New World Order : Dark Prince. We created sales art, teaser art, print marketing collateral, theatrical posters & character posters for the film.
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With the direction that “Murphy (main character) is her own worst enemy” we set off on creative exploration for In The Dark’s Final Season Key Art for our client CW. We wanted it to be focused on Murphy, a little dark and simple. For the comp that went to finish- we focused directly on Murphy; directly getting into her head; her thoughts; what would this season focus on? SAVE ME. Murphy is blind and that plays a major part in the series narrative. Setting the type in braille was a creative choice that fit.